Pet Parents Are Among the Most Loyal Consumers
Pet parents are among the most loyal consumers, with 70% consistently buying the same pet food brand throughout the life of their pet. This unmatched loyalty creates repeat customers, long-term stability, and reliable growth—making the pet industry one of the most dependable markets to invest in. At What’s In The Bowl Pet Shop, our proven model combines carefully vetted premium brands with our own proprietary line of species-appropriate foods and treats, giving franchise owners the opportunity to thrive in a fast-growing industry where loyalty is built in.
WHATS IN THE BOWL PET TREATS & FOOD
At What’s In The Bowl, we exclusively offer carefully vetted, high-end pet brands. In addition, the founders own a separate pet food company and produce the proprietary What’s In The Bowl line of premium pet treats and food.
Franchise Fee
Strategic Partners with Purpose: Rooted in a Culture of Nutrition and Trust
Opening a What’s In The Bowl Pet Shop franchise is more than an investment—it is a chance to join a movement built on biologically and species-appropriate food and treats. Your journey includes two weeks of immersive, hands-on training in our Wisconsin stores, where you’ll be grounded in our culture and operational excellence. While startup costs vary based on location, build-out, and inventory, we empower you to design a space that reflects your leadership and vision. The sign on the front unites you with the What’s In The Bowl brand, but the culture inside reflects you—the owner who brings it to life.
Discover Passion
Schedule a time to connect with us, get your questions answered, and discover how together we can bring your What’s In The Bowl Pet Shop to life—turning your dream into something truly remarkable.